Surane worked as executive vice president of merchandising, marketing and sales for Ace Hardware.
"We've seen through our loyalty program that half of our transactions come from returning customers," Surane told CMO. "As a brand that stands for helpful, award-winning customer service, it's rewarding to see that we are offering them an amazing experience. I consider that a win!"
Years earlier, Surane was helping with different kinds of wins as a baseball player in the minor leagues. Surane spent two seasons as an infielder in the Braves system and with an independent team. He made it to high-A, but didn't make it higher.
Surane's brief minor league career began in 1990, signed by the Braves as an amateur free agent out of Northeastern State University in Louisiana.
At Northeastern, Surane scored 129 runs over his career, still good for sixth all-time at the school. He also drew 113 walks, stole 52 bases, both also still top-10 all time. He made the school's Hall of Fame in 2010.
With the Braves, Surane played 1990 at rookie Idaho Falls. He got into 61 games and hit .288. He hit two home runs, with 21 RBI. He moved to independent Miami for 1991. He hit .230 over 68 games, ending his brief career.
Surane soon moved into the business world. He moved to Ace in 2009 after previously working in merchandising at Home Depot and Skil Power Tools.
In March 2016, Surane spoke with AdWeek about Ace's new ad campaign built around the company's old jingle.
"The recall is really high on our jingle, so we decided not to re-create the wheel," Surane told AdWeek. "We wanted to start with what our customers were most familiar with and show real problems that our customers come in with."
- CMO.com, Aug. 10, 2015: An Ace Hardware EVP Answers 4 Questions For Marketing Innovators
- AdWeek.com, March 2, 2016: Ace Hardware's New Ads Remind People Not to Eat Paint
Players/Coaches Featured: 2,446
Made the Majors: 995-40.7%
Never Made Majors:1,451-59.3%-X
5+ Seasons in the Majors: 415
10+ Seasons in the Minors:252